Digital transformation is disrupting the retail industry faster than most brick and mortar stores can adapt. Not only are born-digital businesses and online-retail stores displacing them with more engaging experiences and lower prices, but shoppers now expect personalized omni-channel experiences, streamlinedprocesses,real-timecontextualrecommendations,and competitivepricing.

In order to regain a competitive edge and meet these growing customer demands, retailers must understand more about their shoppers, gain real-time visibility and control of customer journeys, and create true omni-channel experiences.

Tata Consultancy Services' (TCS') Customer Intelligence & Insights (CI&I) for Retail, an integrated, out-ofthe-box customer analytics solution, helps retailers discover and build customer personas, model journeys in real time across physical and digital interaction points, and determine and deliver highly contextual offers/actions, that create a superior experience—quickly and cost-effectively. It's time to 'own the customer journey'.


Want to know more about our solutions and have access to the full portal experience with exclusive training, resources and go-to-market tools? Contact us at:


Find below the Customer Intelligence and Insights for Retail complete Brochure.